Visa: Cybersource
Problem: create a seamless, secure, and scalable digital payments platform that can support a wide range of payment types, fraud management strategies, and business needs. The challenge includes ensuring user-friendliness for diverse users (from small business owners to large enterprise executives) while maintaining high security standards, integrating complex financial processes into an intuitive interface, and ensuring accessibility and compliance with standards guidelines throughout.
Discovery: conducted thorough user research and analysis to understand the needs, behaviors, and pain points of the various stakeholders (such as product owners, merchants, customers, and financial institutions). This foundational work laid the groundwork for designing a user-centric solution that addressed specific challenges faced by these users, such as payment security, ease of use, and integration complexity.
Design: our compact team of designers tackled the diverse needs of different customers by segmenting their unique requirements. By identifying commonalities, we developed a unified, customizable interface that accommodated all possible configurations. We crafted a modular, easy-to-navigate design system, simplifying complexity and hastening development. Continuous testing with customers and account managers ensured usability and requirement fulfillment, leading to incremental enhancements. Collaborating closely with developers, we communicated design nuances, assisted with quality assurance, and guaranteed the accessibility of all products.